If you haven’t already done so, now is a great time to review the travel trends and predictions for 2014, and update your property listings and descriptions to reflect them.
Two of the more comprehensive reports are listed here. First off, Trip Advisor’s travel trends for 2014 give you a good idea about where people are planning on going, what their long term plans are and how much they are going to spend. For example, travelers from Europe and North America stated that they are going to spend less on vacations this year. With vacation homes being more affordable than hotel stays, especially for longer trips, now is a good time to incorporate this into your vacation home promotion.
Travelers also plan to take trips within their own country more, a great marketing approach to advertise your vacation home nationally.
The results of the Summer 2014 survey, also by Trip Advisor, shows that 22% of US travelers are planning on renting a vacation home for their summer trip. That is great news! Further, respondents listed the following as the top activities:
- Swimming / watersports – 49%
- Visiting a historical event or sight – 49%
- Going to a park or national park – 46%
- Sightseeing tours – 46%
If your vacation home can cater to those activity needs, make sure your pictures and writeup reflect that. With a reported 66% of US travelers vacationing domestically, and Myrtle Beach topping the list of destinations for the summer, it is time to get those travelers booked into your beautiful vacation home!